Huayu Leaf Spring｜Johannesburg Expo Kickstarts African Market Expansion

On October 28, Huayu’s General Manager and Ms. He Yanqiu from the International Trade Department attended the International Exhibition for Auto Parts, Technology & Services in Johannesburg. Leveraging the expo as a catalyst, the team advanced Belt and Road cooperation, strengthening international exchange for Neijiang’s auto parts industry. The tightly scheduled trip delivered solid results—showcasing Huayu’s professional image and taking a decisive first step toward the African market.

High-level Engagements to Enable “Going Global”

• Courtesy visit to Consul General Pan Qingjiang at the Consulate-General of China in Johannesburg to present Huayu’s roadmap and exhibition goals, receiving valuable guidance on the local business environment and opportunities.
• Meeting with Mr. Lu Ming, Chief Representative of CCPIT in South Africa, discussing how to leverage CCPIT platforms to better connect with South African and wider African resources, with support pledged.

Intensive Industry Visits Across the Value Chain

• Discussions at the South African sales HQ of a leading Chinese auto brand on market trends, product fit, and cooperation prospects.

• Visit to a nationwide automotive authority to understand industry status and policy direction.

• Field study at the master distributor of a top Chinese construction machinery company to learn localization best practices.

• Full-day participation at the international auto parts expo to engage global suppliers and buyers and capture frontline opportunities.

Early Outcomes & Next Steps

• Multiple potential cooperation tracks established; sample testing and certification pathways identified.

• Clearer demand mapping and pricing references for Southern Africa to guide product adaptation and channel planning.

• Next: launch localized validation for key leaf-spring applications and build out distribution and after-sales networks.

Closing
This journey was about learning, partnership, and planting seeds for growth. Building on this starting point, Huayu’s internationalization will accelerate—and “Made in Neijiang” auto components will shine brightly across Africa.